Charlene's Safe Ride

A platform revolutionizing taxi booking with advanced tech and user-focused design.

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2023

Industry

Transportation

Deliverables

Web Development, Web Design, Brand Strategy, SEO

The Challenge

Modernizing a Trusted Taxi Service's Digital Presence for Growth

Charlene's Safe Ride dominated Brier Creek's taxi scene, offering top-notch service in Durham, Raleigh, Morrisville, and Cary. Their convenient airport pick-up and drop-off, along with designated parking areas, solidified their reputation for stress-free travel. However, their outdated website limited their ability to attract new customers and showcase their leadership in the industry.

Lack of Modern Design

The website lacked a cohesive theme and appeared outdated, failing to project the professionalism associated with Charlene's Safe Ride's services.

Limited Functionality

The old website lacked the features needed for today's customers, including a user-friendly interface and possibly a secure booking system.

Rebranding Needs

Despite a loyal customer base, their website didn't effectively communicate their reputation for trustworthiness and leadership in the taxi industry.

Goals

What the Brand Needed

Charlene's Safe Rides needed a clean, sleek, and professional website to instill confidence and trust in their users

TRUST

FUNCTIONALITY

BOOKINGS

A New Brand

To offer a seamless user experience, Charlene's Safe Rides required an intuitive interface and a user-friendly design.

We transformed their booking page with fast performance and a streamlined process, making it easier and quicker for users to book rides

What we did

Transformation of the Brand

Charlene Safe Ride aimed to highlight their personalized private taxi and dedicated airport pickup services while maintaining the user-friendliness of popular booking apps.

Black Nova Creative Marketing Agency stepped in, drawing inspiration from industry leaders like Uber and Ola, as well as design platforms such as Awwwards, Pinterest, and Dribbble. By merging these influences, we developed a unique app for Charlene Safe Ride that balances user-friendliness with their distinctive brand identity.

The result is a seamless booking platform tailored to private rides and airport transfers, wrapped in a memorable visual style.